A mockup of the cover of the music catalog.
The Music Catalog project in my Advanced Graphic Design class was a deep-dive into the history of graphic design. The task was to design a catalog for a music artist of our choice, in the style of a prominent graphic design movement of the past.
I chose to do my catalog on Declan McKenna, an indie rock musician from Great Britain. McKenna's sound can best be described as experimental rock with an '80s synth wave edge. Because of this, I emulated my catalog design after the postmodern graphic design movement of the late '80s and early '90s, which emphasizes saturated colors, exaggerated movement, and collage-like elements.
For our final deliverables, we were tasked with creating a cover (above) and five interior spreads (below).
Check out Declan McKenna's Spotify!
Art Direction: Rodd Whitney
Duration: March-April 2022
